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Research Article

The Intersection of Digital Marketing and Consumer Behavior: A Multidisciplinary Approach

Authors

  • John Deere

Abstract

Digital marketing has profoundly transformed the way businesses engage with consumers, blurring the lines between traditional marketing and digital innovations. This paper investigates the intersection of digital marketing and consumer behavior, emphasizing the role of multidisciplinary approaches in understanding and optimizing consumer engagement. Through an extensive literature review, this paper explores key concepts, including the evolution of digital marketing strategies, consumer decision-making processes, and the influence of social media, artificial intelligence, and big data. This research underscores the necessity of an interdisciplinary approach to adapt to the ever-evolving digital landscape and provides actionable insights for marketers seeking to optimize consumer interaction.

Article information

Journal

Journal of Multidisciplinary Research and Innovation

Volume (Issue)

3 (1)

Pages

1-10

Published

2024-04-20

How to Cite

Deere, J. (2024). The Intersection of Digital Marketing and Consumer Behavior: A Multidisciplinary Approach. Journal of Multidisciplinary Research and Innovation, 3(1), 1-10. https://jilpublishers.com/index.php/ijmri/article/view/13

References

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Keywords:

Digital marketing, Consumer behavior, Social media, Artificial intelligence, Big data, Multidisciplinary approach.