Article section
Bridging the Gap Between Traditional Business Models and Technological Innovation: A Multidisciplinary Framework
Abstract
The rapid advancement of technology has presented both opportunities and challenges for traditional business models. As technological innovations disrupt industries, many traditional businesses struggle to integrate these advancements into their established practices, often due to cultural, structural, or operational barriers. This paper presents a multidisciplinary framework aimed at bridging the gap between traditional business models and technological innovation. Drawing on insights from management, economics, information technology, and organizational psychology, this paper explores the key drivers and challenges of technological integration and provides strategies to facilitate a smoother transition. The framework addresses critical areas such as leadership, organizational culture, strategy, and innovation ecosystems. Additionally, the paper offers practical recommendations for organizations to thrive in an era of rapid technological change.
Article information
Journal
Journal of Multidisciplinary Research and Innovation
Volume (Issue)
1 (1)
Pages
1-9
Published
Copyright
Copyright (c) 2023 Grace Idowu (Author)
Open access
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
References
- Bresciani, S., Ferraris, A., Del Giudice, M., & Papa, A. (2021). The role of digital platforms in disrupting traditional business models through digital transformation. *Technological Forecasting and Social Change*, 169, 121995. DOI: [10.1016/j.techfore.2021.121995](https://doi.org/10.1016/j.techfore.2021.121995).
- Cennamo, C. (2021). Competing in digital markets: A platform-based perspective. *Technological Forecasting and Social Change*, 165, 120903. DOI: [10.1016/j.techfore.2020.120903](https://doi.org/10.1016/j.techfore.2020.120903).
- **6. References (Continued)**
- **Hanelt**, A., **Bohnsack**, R., **Marz**, D., & **Antunes Marante**, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. *Journal of Business Research*, 123, 89-100. DOI: [10.1016/j.jbusres.2021.04.009](https://doi.org/10.1016/j.jbusres.2021.04.009).
- **Iansiti**, M., & **Lakhani**, K. R. (2020). Competing in the age of AI: Strategy and leadership when algorithms and networks run the world. *Harvard Business Review Press*. DOI: [10.2139/ssrn.3421988](https://doi.org/10.2139/ssrn.3421988).
- **Kane**, G. C., **Palmer**, D., **Phillips**, A. N., **Kiron**, D., & **Buckley**, N. (2019). How digital leadership is (slowly) evolving. *MIT Sloan Management Review*, 60(4), 61-65. DOI: [10.1016/j.bushor.2018.11.009](https://doi.org/10.1016/j.bushor.2018.11.009).
- **Kohli**, R., & **Melville**, N. P. (2019). Digital innovation: A review and synthesis. *Information Systems Journal*, 29(1), 200-223. DOI: [10.1111/isj.12193](https://doi.org/10.1111/isj.12193).
- **Li**, L. (2020). Challenges and countermeasures for digital transformation of traditional enterprises in China. *Technovation*, 92-93, 102135. DOI: [10.1016/j.technovation.2019.102135](https://doi.org/10.1016/j.technovation.2019.102135).
- **Nambisan**, S., **Lyytinen**, K., **Majchrzak**, A., & **Song**, M. (2019). Digital innovation management: Reinventing innovation management research in a digital world. *Journal of Business Research*, 95, 443-453. DOI: [10.1016/j.jbusres.2019.01.010](https://doi.org/10.1016/j.jbusres.2019.01.010).
- **Suddaby**, R., **Viale**, T., & **Gendron**, Y. (2020). Reflections on organizational change and digital transformation in a time of crisis. *Organizational Dynamics*, 49(4), 100808. DOI: [10.1016/j.orgdyn.2020.100808](https://doi.org/10.1016/j.orgdyn.2020.100808).
- **Xu**, X., **Zhang**, X., **Wu**, Y., & **Zhao**, Y. (2021). The impact of digital transformation on firm performance in a complex and volatile environment: A path analysis. *Journal of Operations Management*, 69(4), 100649. DOI: [10.1016/j.jom.2021.100649](https://doi.org/10.1016/j.jom.2021.100649).
- **Zhang**, W., **Gupta**, J. N. D., & **Zhou**, W. (2020). Blockchain-based digital transformation: A systematic review. *International Journal of Information Management*, 52, 102193. DOI: [10.1016/j.ijinfomgt.2020.102193](https://doi.org/10.1016/j.ijinfomgt.2020.102193).