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Corporate Social Responsibility (CSR) and Consumer Behavior: Does Ethical Branding Drive Customer Loyalty?
Authors
-
Esther Hicks
Nigeria
Abstract
Corporate Social Responsibility (CSR) has become a crucial component of business strategy, with companies increasingly adopting ethical branding to differentiate themselves and build customer loyalty. This paper examines the relationship between CSR initiatives and consumer behavior, specifically exploring whether ethical branding contributes to increased customer loyalty. Drawing from recent empirical studies, the paper analyzes how various dimensions of CSR—such as environmental responsibility, social equity, and ethical governance—impact consumer perceptions, purchasing decisions, and long-term loyalty. The paper concludes by offering insights into how businesses can leverage CSR as a strategic tool to enhance brand loyalty while maintaining profitability.
Article information
Journal
International Journal of Business and Management
Volume (Issue)
3 (1)
Pages
8-12
Published
Copyright
Copyright (c) 2024 Esther Hicks (Author)
Open access
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
References
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